Hollywood's Big-Money YouTube Hit Factory
Posted: Sat Feb 28, 2015 2:00 pm
[quote=http://www.bloomberg.com/bw/articles/20 ... ertainment]Optimists will tell you that YouTube in 2014 is like cable television in the 1980s, when a few entrepreneurs conquered a new and slightly baffling distribution landscape, giving rise to programming brands such as MTV (VIAB), CNN, and ESPN, which decades later still throw off hefty annual profits for the companies with the foresight to acquire them. “If you look at the history of cable, it started as a rough-and-tumble, entrepreneurial business,”? says Reza Izad, the chief executive officer of Collective Digital Studio. “Cable took 10 to 15 years to mature. This is happening a lot faster.”?
“We are the paradigm, we believe, of what media companies will look like in the future,”? says Ynon Kreiz, CEO of Maker Studios. Says George Strompolos, CEO and founder of Fullscreen: “We want to be the next Viacom, the next Disney, the next NBCUniversal. We feel like we’re on that path. We’re laying the foundation for what we believe will be a massively valuable and massively profitable media company.”?[/quote]
“We are the paradigm, we believe, of what media companies will look like in the future,”? says Ynon Kreiz, CEO of Maker Studios. Says George Strompolos, CEO and founder of Fullscreen: “We want to be the next Viacom, the next Disney, the next NBCUniversal. We feel like we’re on that path. We’re laying the foundation for what we believe will be a massively valuable and massively profitable media company.”?[/quote]