Multi-Industry Ultra High Definition TV Alliance May Be Planning Your Next TV
Posted: Thu Mar 05, 2015 3:08 pm
[quote=http://hdguru.com/multi-industry-ultra- ... r-next-tv/]Since the launch of the first 4K Ultra HD sets, content producers, engineers and the media have debated whether or not the average consumer is really deriving a perceivable benefit from typical TV screen sizes capable of producing four times the resolution (1920×1080 vs. 3840×2160 pixels) of the previous Full HD benchmark.
To help put some of those concerns to rest, set manufacturers have started developing UHD TVs that address other areas of the picture to make them look more realistic, such as adding more colors from a wider swath of the visual color spectrum, and more detail in the deep black and bright white ranges of the image. Some of these areas are being addressed in new technologies like Organic Light Emitting Diode (OLED) display panels, LED/LCD TVs using quantum dot technology and other approaches.
The results are as varied as the different approaches in play, and what has been glaringly lacking is the absence of input from the content side of the equation.
For this reason, representatives from multiple companies in multiple industries have put aside their differences to work together to develop a best of breed framework. This so-named UHD (Ultra HD) Alliance is seeking to create a functionally competitive environment through which TV manufacturers and content producers can enhance the images produced by all of those extra pixels with new levels of expanded color bit depth, a wider and more natural color palette, higher frame rates, new 3D audio sound and the inclusion of techniques for adding high dynamic range for greater image detail. (See CES Recap: Thoughts On Color for more on this).[/quote]
To help put some of those concerns to rest, set manufacturers have started developing UHD TVs that address other areas of the picture to make them look more realistic, such as adding more colors from a wider swath of the visual color spectrum, and more detail in the deep black and bright white ranges of the image. Some of these areas are being addressed in new technologies like Organic Light Emitting Diode (OLED) display panels, LED/LCD TVs using quantum dot technology and other approaches.
The results are as varied as the different approaches in play, and what has been glaringly lacking is the absence of input from the content side of the equation.
For this reason, representatives from multiple companies in multiple industries have put aside their differences to work together to develop a best of breed framework. This so-named UHD (Ultra HD) Alliance is seeking to create a functionally competitive environment through which TV manufacturers and content producers can enhance the images produced by all of those extra pixels with new levels of expanded color bit depth, a wider and more natural color palette, higher frame rates, new 3D audio sound and the inclusion of techniques for adding high dynamic range for greater image detail. (See CES Recap: Thoughts On Color for more on this).[/quote]